My little sister is in an organizational communications program and is currently working on a project to find how corporations are using social media both within their organizations and to market themselves to the greater public. She reached out to me to help her get some operational insight to companies using social media as part...
read more
A peer and former vendor recently asked for my thoughts on personal branding as he looked to establish himself further in the social world. Honestly, the guy is really good at what he does and is well-respected and it always surprised me that he wasn’t more active in social. But I understand establishing priorities and the...
read more
A large amount of the early discussion on the changes announced at the Facebook Marketing Conference has been around the redesigned Pages. However, the new product offerings announced may in fact have a larger impact on engagement with and reach of branded content on Facebook. We understand that the Page is where brands publish...
read more
By now, most brands and brand marketers understand the power of Facebook, and that the hub of their Facebook marketing strategy resides on Fan Pages. The Pages are where businesses build connections with people. They are where brands deliver relevant content, connect with customers and brand devotees, announce new product offerings...
read more
As part of my effort to blog on my own site more regularly, I’ll be starting each week with a recap of the articles I found most interesting from the previous week. Most of these will be geared toward the marketing/emerging media crowd, but not exclusively. Essentially, it’ll be a compendium of things I found...
read more
I'm a husband, father, internet marketer, social media addict, hockey fanatic, world traveler, pop culture hound and tech consumer. I write about food, movies, books, music, social media, sports, travel and anything else that strikes my fancy.
Follow Me!