My little sister is in an organizational communications program and is currently working on a project to find how corporations are using social media both within their organizations and to market themselves to the greater public. She reached out to me to help her get some operational insight to companies using social media as part...
read more
A large amount of the early discussion on the changes announced at the Facebook Marketing Conference has been around the redesigned Pages. However, the new product offerings announced may in fact have a larger impact on engagement with and reach of branded content on Facebook. We understand that the Page is where brands publish...
read more
By now, most brands and brand marketers understand the power of Facebook, and that the hub of their Facebook marketing strategy resides on Fan Pages. The Pages are where businesses build connections with people. They are where brands deliver relevant content, connect with customers and brand devotees, announce new product offerings...
read more
As part of my effort to blog on my own site more regularly, I’ll be starting each week with a recap of the articles I found most interesting from the previous week. Most of these will be geared toward the marketing/emerging media crowd, but not exclusively. Essentially, it’ll be a compendium of things I found...
read more
YouTube phenomenon Tom Dickson performed live at Inc Magazine’s GrowCo 2011 conference. I was lucky enough to sit front row and shoot this video. And yes, it blended. Blendtec sold over $520k by reaching out to social influencers at SXSW and publishing a half-price offer for 48 hours Companies are paying Blendtec to have...
read more
After realizing that the left turn arrow from Cesar Chavez to Congress en route to the Hyatt was not working, and sitting through multiple cycles, then avoiding the confederate re-enactors on their horses and with their wagon pulled by donkeys we got in 15 minutes late and filled with road rage. First session of the day was...
read more
I'm a husband, father, internet marketer, social media addict, hockey fanatic, world traveler, pop culture hound and tech consumer. I write about food, movies, books, music, social media, sports, travel and anything else that strikes my fancy.
Follow Me!