Links of the week: January 16, 2012

Jan 16, 12 Links of the week: January 16, 2012

Posted by in All, Marketing, Social Media

As part of my effort to blog on my own  site more regularly, I’ll be starting each week with a recap of the articles I found most interesting from the previous week. Most of these will be geared toward the marketing/emerging media crowd, but not exclusively. Essentially, it’ll be a compendium of things I found...

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Will it Blend’s Tom Dickson blends at GrowCo 2011

Apr 07, 11 Will it Blend’s Tom Dickson blends at GrowCo 2011

Posted by in All, Marketing, Pop Culture, Social Media

YouTube phenomenon Tom Dickson performed live at Inc Magazine’s GrowCo 2011 conference. I was lucky enough to sit front row and shoot this video. And yes, it blended. Blendtec sold over $520k by reaching out to social influencers at SXSW and publishing a half-price offer for 48 hours Companies are paying Blendtec to have...

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SXSW: Day 2 – The Morning

Mar 12, 11 SXSW: Day 2 – The Morning

Posted by in All, Marketing, Social Media

After realizing that the left turn arrow from Cesar Chavez to Congress en route to the Hyatt was not working, and sitting through multiple cycles, then avoiding the confederate re-enactors on their horses and with their wagon pulled by donkeys we got in 15 minutes late and filled with road rage. First session of the day was...

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SXSW Interactive 2011: Day 1 in review (including video!)

Mar 12, 11 SXSW Interactive 2011: Day 1 in review (including video!)

Posted by in All, Marketing, Social Media

For a “southby” virgin, the first day can be a little overwhelming. Daunting. Intimidating even, and that’s without the trade show floor even being open! Day one was good. A mixture of enlightened conversation (does any brand really only need 100 “fans” if they’re the right 100?) and...

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Toyota’s swagger wagon campaign reviewed

May 25, 10 Toyota’s swagger wagon campaign reviewed

Posted by in All, Marketing, Pop Culture, Social Media

  The Mommy & Daddy Like and Swagger Wagon campaigns are brilliant uses of web video for a brand trying to change their image or the image of one of their products. If you haven’t seen it, you’re not necessarily alone, but there are millions who have. “Toyota teamed with comedy director Jody Hill to...

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Chalkbot: Tour de France + social media

If you’ve been watching the coverage of the Tour de France and noticed the yellow statements written on the road course in chalk and assumed it was nothing more than the fans writing statements of support to the riders, you would be mistaken. What you’re witnessing is the newest form of social media in action. Chalkbot...

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